Amplified Ads
The complete system for growing your email list and selling your products and services with Facebook ads.
How to Use Facebook Ads to Turn Strangers Into Customers
How Facebook and Instagram Ads Actually Work, and what is the Facebook 'Auction'
Leveraging Traffic Temperature For Low Cost Leads and Maximum Revenue
Setting Your Foundations - Installing The Facebook Pixel
Setting Your Foundations - Conversion Tracking With The Pixel
Setting Your Foundations - Conversions API
Setting Your Foundations - Conversion Tracking
Prepare Your Facebook Business Page
Setting Up Comment Filters For Your Page & Ads
Setting Up Facebook Business Manager
Facebook Domain Verification and Aggregated Event Measurement
Avoiding Account Shut Downs and Creating a Backup Plan
Module 1 Checklist (Complete Before Moving On)
Pre-Strategy Essentials - How to Assess Your Business Before You Build Your Ad Strategy
Designing Your Facebook Ad Strategy For Leads & Sales
Designing Your Top of Funnel Ad Strategy For Cold Traffic
The Numbers You Need to Know to Take The Guesswork Out of Your Facebook Ad Campaigns
Sales Funnel Worksheet
Facebook Ad Strategy Blueprints
Module 2 Checklist (Complete Before Moving On)
Identifying Your Ideal Customer Avatar (Phase 1)
Identifying Your Ideal Customer Avatar (Phase 2)
Custom and Lookalike Audiences (The most powerful targeting options available)
Using the SAS Method to Find The Perfect Audience Every Time (And Squeeze The Most Out of Your Ad Budget)
Uncovering Target Interests That Deliver Results
Customer Avatar Worksheet
Audience Tracking Sheet
Module 3 Checklist - Complete Before Moving On
Crafting an Irresistible Free Offer That Your Audience is Craving
High Converting Landing Pages That Sell Your Free Offers With Ease
Module 4 Checklist (Complete Before Moving On)
The Core Elements of Facebook & Instagram Ads And How to Master Them
Creating Irresistible Ad Images
Video Ad Essentials
Top of Funnel Ads That Attract Your Ideal Customer
3 High Converting Lead-Generation Facebook Video Ads
Writing Copy (Text) That Converts
Facebook Ad Headline Cheat Sheet
Landing Page Pre-Launch Checklist
Ad Copy Tracking Sheet
Facebook Image Size Guide
Module 5 Checklist (Complete Before Moving On)
How to Structure Your Ad Campaigns
Jumping Into The Facebook Ad Manager
Creating Successful Low-Cost Lead Generation (Email List Building) Campaigns
Amplifying Your Videos With Facebook and Instagram Ads
Maintaining Social Proof On Your Ads When Testing New Audiences
Setting Up Ads to Lookalike Audiences
Setting Up Your Interest Targeting Ads The Right Way
Setting Up Your MOFU and BOFU Ads For Maximum Impact
Advanced Retargeting For Automated Evergreen Ad Campaigns
Advanced Video View Retargeting Setup For Building Warm Audiences & Generating Leads