Course curriculum
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1
Welcome! (Start Here)
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2
Module 1 - Facebook Advertising Fundamentals
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3
Module 2 - Creating Your Facebook Ad Strategy
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4
Module 3 - Understanding Your Audience & Finding Where They are Hiding on Facebook
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5
Module 4 - Your Irresistible Free Offer (Lead Magnet)
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6
Module 5 - Creating High-Converting Ads
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7
Module 6 - Smart Ad Campaign Setup
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8
Module 7 - Optimizing Your Ads
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9
Module 8 - The 3 Point Profitable Scaling System
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10
Tech Tutorials
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11
Group Coaching Calls
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12
BONUSES
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How to Get The Most Out of Amplified Ads Join The Facebook Group & Say Hi! Induction Questionnaire -
How to Use Facebook Ads to Turn Strangers Into Customers How Facebook and Instagram Ads Actually Work, and what is the Facebook 'Auction' Leveraging Traffic Temperature For Low Cost Leads and Maximum Revenue Setting Your Foundations (Facebook Pixel, Conversion Tracking & More) - Part 1 Setting Your Foundations (Facebook Pixel, Conversion Tracking & More) - Part 2 Facebook Aggregated Event Measurement - Select and Prioritise Your Conversion Events Prepare Your Facebook Business Page Setting Up Comment Filters For Your Page & Ads Setting Up Facebook Business Manager Module 1 Checklist (Complete Before Moving On) -
Pre-Strategy Essentials - How to Assess Your Business Before You Build Your Ad Strategy Designing Your Facebook Ad Strategy For Leads & Sales Designing Your Top of Funnel Ad Strategy For Cold Traffic The Numbers You Need to Know to Take The Guesswork Out of Your Facebook Ad Campaigns Sales Funnel Worksheet Facebook Ad Strategy Blueprints Module 2 Checklist (Complete Before Moving On) -
Identifying Your Ideal Customer Avatar (Phase 1) Identifying Your Ideal Customer Avatar (Phase 2) Custom and Lookalike Audiences (The most powerful targeting options available) Using the SAS Method to Find The Perfect Audience Every Time (And Squeeze The Most Out of Your Ad Budget) Uncovering Target Interests That Deliver Results Customer Avatar Worksheet Audience Tracking Sheet Module 3 Checklist - Complete Before Moving On -
Crafting an Irresistible Free Offer That Your Audience is Craving High Converting Landing Pages That Sell Your Free Offers With Ease Module 4 Checklist (Complete Before Moving On) -
The Core Elements of Facebook & Instagram Ads And How to Master Them Creating Irresistible Ad Images Video Ad Essentials 3 High Converting Lead-Generation Facebook Video Ads Top of Funnel Ads That Attract Your Ideal Customer Writing Copy (Text) That Converts Facebook Ad Headline Cheat Sheet Landing Page Pre-Launch Checklist Ad Copy Tracking Sheet Facebook Image Size Guide Module 5 Checklist (Complete Before Moving On) -
How to Structure Your Ad Campaigns Jumping Into The Facebook Ad Manager Creating Successful Low-Cost Lead Generation (Email List Building) Campaigns Amplifying Your Videos With Facebook and Instagram Ads Maintaining Social Proof On Your Ads When Testing New Audiences Setting Up Ads to Lookalike Audiences Setting Up Your Interest Targeting Ads The Right Way Setting Up Your MOFU and BOFU Ads For Maximum Impact Advanced Retargeting For Automated Evergreen Ad Campaigns Advanced Video View Retargeting Setup For Building Warm Audiences & Generating Leads -
The Ad Optimization Engine Analysing Your Results The Smart Way To Test and Iterate For Continually Improving Results -
The 3 Point Profitable Scaling System -
Adding The Facebook Pixel in LeadPages Adding The Facebook Pixel in Instapage Adding The Facebook Pixel to a Squarespace Website Adding The Facebook to Clickfunnels Websites / Pages How to Set Up The Facebook Pixel & Conversion Tracking in Teachable Using Google Tag Manger to Trigger Conversion Events For Landing Pages That Don't Use a TY Page -
Group Coaching Call - November 2nd, 2017 Group Coaching Call - November 9th 2017 Coaching Call - November 15th 2017 Coaching Call - November 22nd 2017 Coaching Call - November 29th 2017 Coaching Call - December 6th 2017 Coaching Call - December 14th 2017 (12pm) Coaching Call - December 14th 2017 (2pm) Coaching Call - December 21st 2017 (12pm) Coaching Call - December 21st 2017 (2pm) Coaching Call - December 28th 2017 (2pm) Coaching Call - January 4th 2018 (2pm) Coaching Call - June 14 2018 Coaching Call - June 28 2018 Coaching Call - July 11 2018 -
Facebook Ad Swipe - Examples For You to Use as Inspiration Facebook Image Templates Calculator - Maximum Cost Per Email Subscriber Acquired Through FB Ads How to Get More Facebook Page Likes For Free Set up Google Analytics 4 With Conversion Tracking